Simple plans.
Smart execution.
Better performance.
Coaching: practical and personal. Built on decades of experience, current sports science and tools that matter (power, aero analysis, sodium loss, core temp etc).
You get a Coach who has...
- done Kona, Alcatraz, TT's, L'Etape, L2P, Marathons, Ultras, Duathlon, etc.
- sweated the details — knows the science from VO2max to bike fit CdA.
- the what to do's, why you're doing it. And supports when lifes hurdles arrive.
- performance partners NØPINZ, Precision Hydration, CORE, EDGE, ROTOR UK.
Choose your Coaching
— Full coaching, signature services and targeted 1-2-1 sessions.
Have Joe as your coach
Ongoing plan + weekly call, built around your life, goals, and event calendar. Data-informed, human-led.
One-off Coach input
A focused check of training, pacing, fueling, and kit. The marginal gains that all add up.
Free tools & smart support
Calculators, protocols, articles and practical guidance to help you train smarter right away.
Signature Services
— Using science for measurable changes to make you smarter and faster.
Bike position & equipment optimising
Position, helmet, and setup changes that target real speed gains.
You get faster, from home.
- Baseline → test changes → confirm
- Find your actual fastest aero helmet (from over 23 options)
- Simple “what to do next” report
Learn how to refine & improve
Focussed sessions on Facetime/Zoom or in-person.
- TRAINING: the right zones, sessions and progression
- RACE NUTRITION: Fuel & hydration strategy from 30 years experience
- RACE PACING: precise targets proven to help athletes
From power to sweat, bloods and pedalling.
Cutting-edge services that focus on improving all aspects.
Data turned into "marginals" that work.
- Power RAMP TEST / HR zones / FLOWBIO Sweat AHi testing
- CORE temperature, ROTOR OCP and STRYD run power protocols
- NØPINZ 3D scan, FORTH blood tests and more...
10 years of experience increasing speed
A,B,C - Aerodynamics, Bike-Handling and Comfort: a fit approach that respects your body and your events.
- Green screen surface area analysis
- Real-time position changes seen as "drag watts reduced"
- AEROfit can be further enhanced with AiRO CFD optimisation
Recent Media & Books
— Articles. Interviews. Published.
220 Triathlon Online
Learn about 9 sports supplements and how they might help you.
Read the article
What athletes say
— Recent notes from clients. The kind of feedback that matters.
“Since starting with Joe, I feel better, healthier, stronger and fitter… I don’t waste time procrastinating about ‘what to do today’, it’s all there for me.”
“... no more cramping / bloated stomach from the wrong foods and WAY more energy.”
“Having Joe on my side made the difference between desire and achievement… Joe gave me the framework and method to turn 16kg of fat into thin air.”
“Job done! Agreed plan kept front of mind, held off on the bike and ran stronger. 25 mins faster than last outing at this race/venue and a 70.3 PB by 5 mins, despite a hot and hilly run..”
Tools & resources
— Free tools to start you training SMARTER.
Power Zones Calculator
Clear zones and targets you can actually use in training and racing.
Core Temp Protocol
Follow the sessions to get your core-temp sessions optimised.
Articles & Sessions
Smart training articles and sessions to help you become a better athlete.